It all starts with a gemstone.
Before a design. Before a jewel. There is a feeling.
Mass-market jewelry all looks the same
Material gifts don't carry meaning anymore
You're searching for something rare and authentic
The solution: an authentic precious gemstone, as the beginning
A sapphire from Sri Lanka. A Colombian emerald. A Burmese ruby.
Not a design choice. A feeling.
A rare, tangible emotion. Something you feel first. Shape later… or never.
Not everything precious needs to be transformed.
The concept that changes everything
The stone first. The jewelry, when you're ready.
In traditional luxury, the jewel comes first. The stone is hidden, standardized, chosen for you.
At JOALYS, we reverse the order. The stone takes the lead: visible, certified, singular.
You don't start with a design. You start with a feeling.
A color that echoes a gaze. A presence that feels right.
What comes next is optional. What you feel first is not.
The old world
Buy a finished piece
The stone, secondary
No story. No choice.
The new luxury
The stone comes first
Visible, certified, one of a kind
A story. An emotion. A beginning.
Where every stone reveals its story
Some stories don't begin with a design. They begin with a place, a color, a feeling.
In Sri Lanka, home to the world's most extraordinary sapphires, the stone has always come first.
It was there that Ilyes encountered gemstones not as products, but as emotions.
Before the jewel. Before the gesture. There is the stone.
How it works
Gifting a precious gemstone has never been easier. Three steps. An unforgettable experience.
Choose your gemstone
Browse a curated collection of rare sapphires, rubies and emeralds. Each stone is photographed in studio with absolute color fidelity. Refine your search by color, origin, size or rarity.
Receive the authenticity case
Your stone arrives in a luxurious case, accompanied by its certificate of authenticity and a professional loupe: an invitation to admire every detail.
Transform it into jewelry (optional)
When you're ready, our atelier can create a custom piece around your stone: ring, pendant or earrings. Co-designed with you. The stone always remains the star.
What if your stone became a unique piece of jewelry?
You've given (or received) a JOALYS stone. The emotion is there. The magic happened. And now, you dream of wearing it every day.
This is where your stone finds its expression.
Your certified sapphire
Your unique ring
The bespoke creation process
- →Private consultation with our designer
- →3D sketch of your dream piece
- →Metal selection
- →Complementary stones selection (diamonds, etc.)
- →Artisanal craftsmanship
- →Delivery in a collector's case
"The stone was the beginning. What follows is its echo."
Recognized for what truly matters
Every gemstone is selected, analyzed and documented according to the highest gemological and ethical standards.
GIA-certified expertise
Each stone is analyzed and certified by a GIA-trained gemologist.
Full traceability
From mine to your case, the origin of every gemstone is known and documented.
Ethical sourcing
Respect for miners, communities and the environment.
Secure, insured delivery
Worldwide shipping, fully insured, handled with care.
Private client service
Discreet guidance, tailored to each client.
