It all starts with a gemstone.
What if the most beautiful gift wasn't jewelry, but the stone itself?
Generic gifts that end up forgotten
How many times have you given something that lacked soul?
You already know it...
- Mass-market jewelry all looks the same
- Yet another perfume or accessory stays in a drawer
- Material gifts don't have that magic anymore
- You're searching for something rare, authentic, meaningful
The solution: an authentic precious gemstone
A sapphire from Sri Lanka. A Colombian emerald. A Burmese ruby. Not a finished piece of jewelry. The stone itself.
A rare, tangible gift that tells a story. A gem you can admire, touch, transform... or simply treasure.
The concept that changes everything
The stone first. The jewelry, when you're ready.
In traditional luxury, the jewelry comes first—the stone hidden away, standardized, chosen for you.
At JOALYS, we reverse the paradigm: the stone is the star. It arrives in its showcase, accompanied by its certificate of authenticity and its story.
Enter a world once reserved for jewelers and collectors. Rare gemstones from the most exclusive circles, now within your reach.
Everything begins with falling for a gem: unique, vibrant, charged with emotion.
Later, if you desire, it becomes a bespoke masterpiece imagined around it. But first, you offer pure emotion: the raw beauty of luxury.
The old world
Buy a finished piece
Stone hidden, standardized
No story, no soul
The new luxury
The stone comes first
Certified, unique, visible gem
A story, an emotion, a treasure
An authentic story, born in Sri Lanka
It all began with a journey. Ilyes accidentally discovers the world of precious gemstones in Sri Lanka, home to the planet's most beautiful sapphires. Love at first sight. An instant passion.
He learns from local experts, absorbs this thousand-year-old culture, and decides to make it his profession. But not like the others. With transparency, ethics, and excellence.
Partnering with a GIA-certified expert (Gemological Institute of America), Ilyes founds JOALYS PARIS: a brand that puts the stone back at the center of the story.
Certification
Each stone is analyzed and certified by a GIA-certified expert
Full traceability
From mine to your case, we know the origin of every gem
Ethical sourcing
Respect for miners, the environment, and local communities
How it works
Gifting a precious gemstone has never been easier. Three steps. An unforgettable experience.
Choose your gemstone
Browse our exclusive collection of sapphires, rubies, emeralds and other rare gems. Each stone is photographed in studio with absolute color fidelity. Filter by type, color, size or budget.
Receive the authenticity case
Your stone arrives in a luxurious case, accompanied by its certificate and a professional loupe to admire every detail.
Transform it into jewelry (optional)
When you're ready, our atelier will create a custom piece around your stone: ring, pendant, earrings. Co-designed with you. The stone always remains the star.
What if your stone became a unique piece of jewelry?
You've given (or received) a JOALYS stone. The emotion is there. The magic happened. And now, you dream of wearing it every day.
Welcome to our bespoke jewelry atelier.
Your certified sapphire
Your unique ring
The bespoke creation process
- →Private consultation with our designer
- →3D sketch of your dream piece
- →Metal selection
- →Complementary stones selection (diamonds, etc.)
- →Artisanal craftsmanship
- →Delivery in a collector's case
"The stone you gave was only the beginning of the story. The bespoke jewelry is its most moving chapter."
What they say about their JOALYS experience
"I gave a pink sapphire to my fiancée for our engagement. Seeing her emotion discovering the stone, its certificate, its story... It was magical. We then created the ring of our dreams around it. Unique."
Maxime R.
Paris, 28
"Finally a gift that makes sense. My mother has collected stones forever, but never certified like this. The level of transparency and authenticity blew me away. This is true modern luxury."
Sarah K.
Lyon, 32
"I bought an emerald for myself. I didn't want a standard piece of jewelry, I wanted THE stone. JOALYS understood that. The included loupe lets you see incredible details. A real treasure."
Léa M.
Bordeaux, 25
"The service is impeccable. I had a thousand questions about certifications, origin, ethics. The team took the time to explain everything. When I received my ruby, I felt like I knew its story by heart."
Thomas B.
Marseille, 30
Ready to give the extraordinary?
Receive our exclusive collection by email. Sapphires, rubies, emeralds: rare stones selected with passion.